Google ads Brief

"*" indicates required fields

Company Info

Please use the fields below to provide as much information about your company as possible. The more information provided the better we can set up your ads from the start.

Company Name*

Company Website*

Company Overview*

Key Selling Points*

List what makes your company special. These points will be used in your ad copy to grab customers attention.

Direct Competitors*

Please provide the URLs of at least 3 direct competitors.

Target Audience*

Tell us a little bit about your customers. The more information provided here will allow us to improve your ad targeting and messaging.

Ad Account

Do you have an existing Google Ads Account?*

This should be an account you have access to.

Yes

Ads Account ID number.*

Your Google Account Email*

Used for providing access to your Ads account.

Sales Phone Number*

What are you Goals from Ads?*

Services/Products/Categories to advertise*

Please list the services/products/categories you would like to focus advertising on.

Service

URL

Geographic Locations you would like your adverts to appear (by priority):*

Monthly Budget*

Please advise what your desired monthly ad budget is (min £500)

Please enter a number greater than or equal to 500.

Date You Want Your Campaign To Go Live*

You can put today's date if you would like the campaign to launch ASAP!

Ad Performance

It's important that the ads we run are profitable. Please use this section to provide the details we need to effectively measure ad performance.

How will your primarily measure ad performance?*

Cost Per Sale/Lead (CPA/CPL)

Return on Investment (ROI)

Target CPA/CPL*

What is your target Cost per Sale/Lead?

Target ROI*

What is your target return on investment?

Average Sale/Lead Value*

Average Sale Value = Total Revenue / Total Sales. Average Lead Value = Total Revenue / Total Leads

Completion

Additional Comments

Name*

First Last

Email*