The phrase "content is king" has been one of the main tenets of digital marketing for the last decade. While the landscape of digital marketing has changed, the importance of great content has not. In a global survey about the most effective online marketing tactics, 20%...
With the ever-increasing use of the internet, companies are constantly trying to stay informed of up-to-date practices. Content marketing is one of those practices. It is the art of creating high-quality written, visual, and video content to reach your desired audience. The first thing you need to...
We can agree that your company's website is the lifeblood of your company. The more qualified leads coming in through your funnel, the more opportunities you create to nurture and convert those leads into buying customers.So what are the top lead generation tactics of 2018?...
Are you desperately trying to rank your site rank on the first page of Google? If so, you're in the right place. Throughout this article, we'll explore eleven excellent tips that'll help boost your website optimization. A whopping 75% of users won't scroll past the first...
Got a business website that's looking a little tired and slow on mobile? Time for a rethink. Nearly 60% of all web search traffic is now coming from mobile devices, so if you're not already thinking about your mobile presence, it's time to start. After all, whatever...
How sure are you that your site's design lowers your bounce rate and keeps visitors in until they purchase or subscribe? If you run into problems, it could be due to an outdated website menu design. Keep in mind there are more than 1.8 billion active websites...
As with most things in the world of technology, web design trends are always changing. How you set up your website a couple years ago, or even last year, may be outdated with what consumers are looking for today.Audiences not only want to be informed...
Lead generation is not the strategy it used to be. Gone are the days where "finding prospects" means going door-to-door (or traveling great lengths) to meet new faces.Instead, we rely on our ever interactive web space to cultivate potential buyers. Not only does the web...
Having a website doesn't mean you launch it one day then abandon it the next. Sure, you have a responsive design and while that is crucial for any website, that's not everything you need.A site needs constant upgrading and attention. What's trending today in the...